﻿/* =========================================================
   WHAT IS PEDIGREE ANALYTICS
========================================================= */

.what-is-page {
    background: #f3efe6;
    color: #18221c;
}

.what-is-inner {
    width: min(1480px, calc(100% - 64px));
    margin: 0 auto;
}

.what-is-kicker {
    display: inline-block;
    margin-bottom: 10px;
    color: #78a949;
    font-size: 12px;
    font-weight: 900;
    letter-spacing: .12em;
    text-transform: uppercase;
}

.what-is-centered {
    text-align: center;
}

.what-is-section-heading {
    max-width: 930px;
    margin-bottom: 30px;
}

    .what-is-section-heading.what-is-centered {
        margin-left: auto;
        margin-right: auto;
    }

    .what-is-section-heading h2 {
        margin: 0;
        color: #17231b;
        font-family: Georgia, "Times New Roman", serif;
        font-size: clamp(32px, 3.2vw, 48px);
        font-weight: 500;
        line-height: 1.05;
    }

    .what-is-section-heading p {
        margin: 14px auto 0;
        max-width: 850px;
        color: #657068;
        font-size: 14px;
        line-height: 1.6;
    }


/* =========================================================
   HERO
========================================================= */

.what-is-hero {
    position: relative;
    overflow: hidden;
    padding: 64px 0 50px;
    background: radial-gradient( circle at 82% 18%, rgba(199,161,75,.10), transparent 22% ), radial-gradient( circle at 74% 42%, rgba(75,118,86,.18), transparent 28% ), linear-gradient( 135deg, #07110c 0%, #0a1710 54%, #14251b 100% );
    color: #fff;
}

.what-is-hero-grid {
    display: grid;
    grid-template-columns: minmax(0, 1.08fr) minmax(430px, .92fr);
    gap: 50px;
    align-items: center;
}

.what-is-hero-copy {
    position: relative;
    z-index: 2;
}

    .what-is-hero-copy h1 {
        max-width: 800px;
        margin: 0;
        color: #f7f2e8;
        font-family: Georgia, "Times New Roman", serif;
        font-size: clamp(50px, 5.4vw, 80px);
        font-weight: 500;
        line-height: .98;
        letter-spacing: -.025em;
    }

.what-is-hero-lede {
    max-width: 760px;
    margin: 22px 0 0;
    color: #d0d8d2;
    font-size: 18px;
    line-height: 1.58;
}

.what-is-hero-statement {
    margin-top: 28px;
    padding: 17px 20px;
    border-left: 3px solid #c6a34f;
    background: rgba(255,255,255,.025);
}

    .what-is-hero-statement strong {
        display: block;
        color: #f6f1e7;
        font-family: Georgia, "Times New Roman", serif;
        font-size: 19px;
        font-weight: 500;
    }

    .what-is-hero-statement span {
        display: block;
        margin-top: 5px;
        color: #aebbb2;
        font-size: 12px;
        line-height: 1.45;
    }

.what-is-hero-actions {
    margin-top: 26px;
    display: flex;
    flex-wrap: wrap;
    gap: 12px;
}

    .what-is-hero-actions .btn-solid,
    .what-is-hero-actions .btn-outline,
    .what-is-cta-actions .btn-solid,
    .what-is-cta-actions .btn-outline {
        min-height: 44px;
        display: inline-flex;
        align-items: center;
        justify-content: center;
        padding: 0 18px;
        border-radius: 8px;
        font-size: 12px;
        font-weight: 800;
        text-decoration: none;
    }

    .what-is-hero-actions .btn-solid,
    .what-is-cta-actions .btn-solid {
        border: 1px solid #c6a34f;
        background: #c6a34f;
        color: #07120d;
    }

        .what-is-hero-actions .btn-solid:hover,
        .what-is-cta-actions .btn-solid:hover {
            background: #d5b660;
            color: #07120d;
        }

    .what-is-hero-actions .btn-outline {
        border: 1px solid rgba(255,255,255,.24);
        color: #eff4ef;
        background: transparent;
    }

        .what-is-hero-actions .btn-outline:hover {
            border-color: #b9c6bc;
            background: rgba(255,255,255,.05);
            color: #fff;
        }


/* =========================================================
   HERO VISUAL
========================================================= */

.what-is-hero-visual {
    position: relative;
    min-height: 430px;
}

.what-is-hero-image {
    position: absolute;
    top: 22px;
    right: 45px;
    width: 250px;
    height: 250px;
    display: grid;
    place-items: center;
    overflow: hidden;
    border: 1px solid rgba(199,161,75,.55);
    border-radius: 50%;
    background: radial-gradient( circle at 50% 40%, rgba(199,161,75,.09), transparent 58% ), #0d3626;
    box-shadow: 0 18px 34px rgba(0,0,0,.22);
}

    .what-is-hero-image img {
        width: 94%;
        height: 94%;
        object-fit: contain;
        display: block;
    }

.what-is-question-card {
    position: absolute;
    left: 0;
    bottom: 82px;
    width: 250px;
    padding: 18px 20px;
    border: 1px solid rgba(255,255,255,.12);
    border-radius: 10px;
    background: rgba(7,18,13,.84);
    backdrop-filter: blur(4px);
}

.what-is-question-card-emphasis {
    left: auto;
    right: 0;
    bottom: 0;
    width: 290px;
    border-color: rgba(199,161,75,.45);
    background: linear-gradient( 145deg, rgba(199,161,75,.08), rgba(255,255,255,.02) ), rgba(11,35,25,.94);
}

.what-is-question-card span {
    display: block;
    margin-bottom: 7px;
    color: #8fa096;
    font-size: 9px;
    font-weight: 900;
    letter-spacing: .09em;
    text-transform: uppercase;
}

.what-is-question-card-emphasis span {
    color: #d2ad54;
}

.what-is-question-card strong {
    display: block;
    color: #f5f1e7;
    font-family: Georgia, "Times New Roman", serif;
    font-size: 20px;
    font-weight: 500;
    line-height: 1.25;
}


/* =========================================================
   DEFINITION
========================================================= */

.what-is-definition {
    padding: 46px 0 42px;
    background: #f7f3eb;
}

.what-is-factor-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 16px;
}

.what-is-factor-card {
    min-height: 250px;
    padding: 24px 22px;
    text-align: center;
    border: 1px solid #d8cfbf;
    border-radius: 12px;
    background: #fbf8f1;
}

.what-is-factor-icon {
    width: 88px;
    height: 88px;
    margin: 0 auto 15px;
    display: grid;
    place-items: center;
    overflow: hidden;
    border: 1px solid rgba(199,161,75,.48);
    border-radius: 50%;
    background: #0d3626;
}

    .what-is-factor-icon img {
        width: 94%;
        height: 94%;
        display: block;
        object-fit: contain;
    }

.what-is-factor-card h3 {
    margin: 0;
    color: #183020;
    font-family: Georgia, "Times New Roman", serif;
    font-size: 21px;
    font-weight: 500;
}

.what-is-factor-card p {
    margin: 10px auto 0;
    max-width: 320px;
    color: #657068;
    font-size: 12px;
    line-height: 1.55;
}


/* =========================================================
   COMPARISON
========================================================= */

.what-is-comparison {
    padding: 44px 0;
    background: #f0ece3;
}

.what-is-comparison-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 18px;
}

.what-is-comparison-card {
    min-height: 410px;
    padding: 28px 30px;
    border-radius: 12px;
}

.what-is-traditional {
    border: 1px solid #d7cdbd;
    background: #fbf8f1;
}

.what-is-analytics {
    border: 1px solid rgba(199,161,75,.30);
    background: radial-gradient( circle at 100% 0, rgba(199,161,75,.08), transparent 35% ), linear-gradient( 145deg, #0b281d, #10382a );
    color: #fff;
}

.what-is-comparison-label {
    display: inline-block;
    margin-bottom: 10px;
    color: #718078;
    font-size: 10px;
    font-weight: 900;
    letter-spacing: .10em;
    text-transform: uppercase;
}

.what-is-analytics .what-is-comparison-label {
    color: #d1ad54;
}

.what-is-comparison-card h3 {
    margin: 0;
    font-family: Georgia, "Times New Roman", serif;
    font-size: 28px;
    font-weight: 500;
    line-height: 1.1;
}

.what-is-traditional h3 {
    color: #17231b;
}

.what-is-analytics h3 {
    color: #f6f1e7;
}

.what-is-comparison-card ul {
    margin: 22px 0 0;
    padding: 0;
    list-style: none;
}

.what-is-comparison-card li {
    position: relative;
    padding: 7px 0 7px 22px;
    font-size: 12px;
}

.what-is-traditional li {
    color: #505b53;
}

.what-is-analytics li {
    color: #d8e0da;
}

.what-is-comparison-card li::before {
    content: "✓";
    position: absolute;
    left: 0;
    color: #b8923c;
    font-weight: 900;
}

.what-is-comparison-card p {
    margin: 18px 0 0;
    padding-top: 17px;
    border-top: 1px solid rgba(120,130,120,.16);
    font-size: 12px;
    line-height: 1.55;
}

.what-is-traditional p {
    color: #69736b;
}

.what-is-analytics p {
    color: #9fada3;
    border-top-color: rgba(255,255,255,.08);
}


/* =========================================================
   SPLIT SECTIONS
========================================================= */

.what-is-female-family,
.what-is-economics {
    padding: 46px 0;
}

.what-is-female-family {
    background: #f7f3eb;
}

.what-is-economics {
    background: #eee9df;
}

.what-is-split {
    display: grid;
    grid-template-columns: .85fr 1.15fr;
    gap: 50px;
    align-items: center;
}

.what-is-split-reverse {
    grid-template-columns: 1.15fr .85fr;
}

.what-is-split-visual {
    min-height: 340px;
    display: grid;
    place-items: center;
    border: 1px solid rgba(199,161,75,.24);
    border-radius: 14px;
    background: radial-gradient( circle at 50% 45%, rgba(199,161,75,.08), transparent 45% ), linear-gradient( 145deg, #0b281d, #10372a );
}

    .what-is-split-visual img {
        width: 260px;
        height: 260px;
        object-fit: contain;
    }

.what-is-split-copy h2 {
    margin: 0;
    color: #17231b;
    font-family: Georgia, "Times New Roman", serif;
    font-size: clamp(32px, 3vw, 46px);
    font-weight: 500;
    line-height: 1.05;
}

.what-is-split-copy p {
    margin: 15px 0 0;
    color: #5f6a62;
    font-size: 13px;
    line-height: 1.65;
}

.what-is-callout {
    margin-top: 22px;
    padding: 18px 20px;
    border-left: 3px solid #b99540;
    background: rgba(255,255,255,.38);
}

    .what-is-callout strong {
        display: block;
        color: #183020;
        font-family: Georgia, "Times New Roman", serif;
        font-size: 19px;
        font-weight: 500;
    }

    .what-is-callout span {
        display: block;
        margin-top: 6px;
        color: #69736b;
        font-size: 11px;
        line-height: 1.5;
    }

.what-is-text-link {
    display: inline-block;
    margin-top: 18px;
    color: #315e42;
    font-size: 12px;
    font-weight: 800;
    text-decoration: none;
}

    .what-is-text-link:hover {
        color: #1f462f;
        text-decoration: underline;
    }


/* =========================================================
   COST CARD
========================================================= */

.what-is-cost-card {
    padding: 28px;
    border: 1px solid rgba(199,161,75,.28);
    border-radius: 14px;
    background: radial-gradient( circle at 90% 10%, rgba(199,161,75,.10), transparent 34% ), linear-gradient( 145deg, #0a281d, #10392a );
    color: #fff;
}

.what-is-cost-icon {
    width: 96px;
    height: 96px;
    margin-bottom: 18px;
    display: grid;
    place-items: center;
    overflow: hidden;
    border: 1px solid rgba(199,161,75,.50);
    border-radius: 50%;
    background: #0d3626;
}

    .what-is-cost-icon img {
        width: 94%;
        height: 94%;
        display: block;
        object-fit: contain;
    }

.what-is-cost-card > span {
    color: #d1ad54;
    font-size: 10px;
    font-weight: 900;
    letter-spacing: .1em;
    text-transform: uppercase;
}

.what-is-cost-card ul {
    margin: 18px 0 0;
    padding: 0;
    list-style: none;
}

.what-is-cost-card li {
    position: relative;
    padding: 6px 0 6px 21px;
    color: #dbe3dd;
    font-size: 12px;
}

    .what-is-cost-card li::before {
        content: "✓";
        position: absolute;
        left: 0;
        color: #d1ad54;
        font-weight: 900;
    }

.what-is-cost-card > strong {
    display: block;
    margin-top: 20px;
    padding-top: 17px;
    border-top: 1px solid rgba(255,255,255,.09);
    color: #f4efe4;
    font-family: Georgia, "Times New Roman", serif;
    font-size: 20px;
    font-weight: 500;
    line-height: 1.3;
}


/* =========================================================
   PROBABILITY RANGE
========================================================= */

.what-is-probability {
    padding: 44px 0;
    background: #0a1b13;
}

    .what-is-probability .what-is-kicker {
        color: #d2ad54;
    }

    .what-is-probability .what-is-section-heading h2 {
        color: #f6f1e7;
    }

    .what-is-probability .what-is-section-heading p {
        color: #9ead9f;
    }

.what-is-range-panel {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    overflow: hidden;
    border: 1px solid rgba(199,161,75,.18);
    border-radius: 12px;
    background: #0d291e;
}

.what-is-range-item {
    min-height: 170px;
    padding: 24px 20px;
    border-right: 1px solid rgba(255,255,255,.07);
}

    .what-is-range-item:last-child {
        border-right: 0;
    }

    .what-is-range-item span {
        display: block;
        color: #85978b;
        font-size: 9px;
        font-weight: 900;
        letter-spacing: .09em;
        text-transform: uppercase;
    }

    .what-is-range-item strong {
        display: block;
        margin-top: 7px;
        color: #f4efe4;
        font-family: Georgia, "Times New Roman", serif;
        font-size: 23px;
        font-weight: 500;
    }

    .what-is-range-item p {
        margin: 9px 0 0;
        color: #9aaba0;
        font-size: 11px;
        line-height: 1.5;
    }


/* =========================================================
   MISCONCEPTIONS
========================================================= */

.what-is-misconceptions {
    padding: 46px 0;
    background: #f5f1e8;
}

.what-is-misconception-grid {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 14px;
}

    .what-is-misconception-grid article {
        min-height: 240px;
        padding: 22px 20px;
        border: 1px solid #d8cfbf;
        border-radius: 10px;
        background: #fbf8f1;
    }

        .what-is-misconception-grid article > span {
            display: block;
            color: #b38b36;
            font-size: 10px;
            font-weight: 900;
            letter-spacing: .08em;
        }

    .what-is-misconception-grid strong {
        display: block;
        margin-top: 14px;
        color: #183020;
        font-family: Georgia, "Times New Roman", serif;
        font-size: 19px;
        font-weight: 500;
        line-height: 1.2;
    }

    .what-is-misconception-grid p {
        margin: 12px 0 0;
        color: #667168;
        font-size: 11px;
        line-height: 1.55;
    }


/* =========================================================
   MODERN BREEDING
========================================================= */

.what-is-modern {
    padding: 0 0 38px;
    background: #f5f1e8;
}

.what-is-modern-panel {
    display: grid;
    grid-template-columns: 1fr 1.2fr;
    gap: 30px;
    padding: 30px 32px;
    border: 1px solid rgba(199,161,75,.20);
    border-radius: 14px;
    background: radial-gradient( circle at 95% 15%, rgba(199,161,75,.07), transparent 28% ), linear-gradient( 145deg, #0a271c, #10372a );
    color: #fff;
}

    .what-is-modern-panel h2 {
        margin: 0;
        color: #f5f1e7;
        font-family: Georgia, "Times New Roman", serif;
        font-size: 32px;
        font-weight: 500;
        line-height: 1.08;
    }

    .what-is-modern-panel p {
        margin: 13px 0 0;
        color: #a5b4aa;
        font-size: 12px;
        line-height: 1.6;
    }

.what-is-modern-points {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 12px;
}

    .what-is-modern-points > div {
        min-height: 112px;
        padding: 16px;
        border: 1px solid rgba(255,255,255,.07);
        border-radius: 9px;
        background: rgba(255,255,255,.018);
    }

    .what-is-modern-points strong {
        display: block;
        color: #f2ede2;
        font-size: 12px;
    }

    .what-is-modern-points span {
        display: block;
        margin-top: 6px;
        color: #8fa196;
        font-size: 10px;
        line-height: 1.45;
    }


/* =========================================================
   FINAL
========================================================= */

.what-is-final {
    padding: 0 0 34px;
    background: #f5f1e8;
}

.what-is-final-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 18px;
}

.what-is-bottom-line,
.what-is-cta {
    min-height: 300px;
    padding: 30px 32px;
    border-radius: 14px;
}

.what-is-bottom-line {
    border: 1px solid rgba(199,161,75,.22);
    background: radial-gradient( circle at 90% 10%, rgba(199,161,75,.08), transparent 30% ), linear-gradient( 145deg, #0b281d, #10382a );
    color: #fff;
}

    .what-is-bottom-line .what-is-kicker {
        color: #d2ad54;
    }

    .what-is-bottom-line h2,
    .what-is-cta h2 {
        margin: 0;
        font-family: Georgia, "Times New Roman", serif;
        font-size: 31px;
        font-weight: 500;
        line-height: 1.08;
    }

    .what-is-bottom-line h2 {
        color: #f6f1e7;
    }

    .what-is-bottom-line p {
        margin: 14px 0 0;
        color: #a4b2a8;
        font-size: 12px;
        line-height: 1.6;
    }

.what-is-cta {
    position: relative;
    overflow: hidden;
    border: 1px solid #d7cdbd;
    background: #fbf8f1;
}

    .what-is-cta::before {
        content: "";
        position: absolute;
        top: 0;
        left: 0;
        right: 0;
        height: 4px;
        background: linear-gradient( 90deg, #0e3a28, #c5a14c );
    }

    .what-is-cta h2 {
        color: #17231b;
    }

    .what-is-cta p {
        margin: 14px 0 0;
        color: #626d64;
        font-size: 12px;
        line-height: 1.6;
    }

.what-is-cta-actions {
    margin-top: 23px;
    display: flex;
    flex-wrap: wrap;
    gap: 11px;
}

    .what-is-cta-actions .btn-outline {
        border: 1px solid #9aaa9d;
        color: #234732;
        background: transparent;
    }

        .what-is-cta-actions .btn-outline:hover {
            border-color: #234732;
            background: rgba(35,71,50,.05);
        }


/* =========================================================
   CLOSING
========================================================= */

.what-is-closing {
    padding: 27px 0 30px;
    background: linear-gradient( 90deg, #07120d, #0d2419, #07120d );
}

    .what-is-closing blockquote {
        max-width: 920px;
        margin: 0 auto;
        color: #eee9de;
        font-family: Georgia, "Times New Roman", serif;
        font-size: clamp(20px, 2vw, 27px);
        font-style: italic;
        line-height: 1.4;
        text-align: center;
    }


/* =========================================================
   RESPONSIVE - 1100
========================================================= */

@media (max-width: 1100px) {

    .what-is-hero-grid {
        grid-template-columns: 1fr;
    }

    .what-is-hero-visual {
        min-height: 380px;
        max-width: 650px;
        width: 100%;
        margin: 0 auto;
    }

    .what-is-factor-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .what-is-misconception-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .what-is-modern-panel {
        grid-template-columns: 1fr;
    }
}


/* =========================================================
   RESPONSIVE - 850
========================================================= */

@media (max-width: 850px) {

    .what-is-comparison-grid,
    .what-is-split,
    .what-is-split-reverse,
    .what-is-final-grid {
        grid-template-columns: 1fr;
    }

    .what-is-range-panel {
        grid-template-columns: repeat(2, 1fr);
    }

    .what-is-range-item:nth-child(2) {
        border-right: 0;
    }

    .what-is-range-item:nth-child(1),
    .what-is-range-item:nth-child(2) {
        border-bottom: 1px solid rgba(255,255,255,.07);
    }
}


/* =========================================================
   RESPONSIVE - 650
========================================================= */

@media (max-width: 650px) {

    .what-is-inner {
        width: min(100% - 32px, 1480px);
    }

    .what-is-hero {
        padding-top: 44px;
    }

    .what-is-hero-copy h1 {
        font-size: 44px;
    }

    .what-is-hero-lede {
        font-size: 16px;
    }

    .what-is-hero-visual {
        min-height: 470px;
    }

    .what-is-hero-image {
        position: relative;
        top: auto;
        right: auto;
        width: 220px;
        height: 220px;
        margin: 0 auto;
    }

    .what-is-question-card,
    .what-is-question-card-emphasis {
        position: relative;
        left: auto;
        right: auto;
        bottom: auto;
        width: 100%;
        margin-top: 14px;
    }

    .what-is-factor-grid,
    .what-is-misconception-grid,
    .what-is-modern-points {
        grid-template-columns: 1fr;
    }

    .what-is-range-panel {
        grid-template-columns: 1fr;
    }

    .what-is-range-item {
        border-right: 0;
        border-bottom: 1px solid rgba(255,255,255,.07);
    }

        .what-is-range-item:last-child {
            border-bottom: 0;
        }

    .what-is-hero-actions,
    .what-is-cta-actions {
        flex-direction: column;
    }

        .what-is-hero-actions .btn-solid,
        .what-is-hero-actions .btn-outline,
        .what-is-cta-actions .btn-solid,
        .what-is-cta-actions .btn-outline {
            width: 100%;
        }
}
